Capabilities Built for Qualitative Research
At Jolly Road, we believe research becomes powerful when it’s not only studied, but also seen.
Jolly road productions
Capabilities Built for Qualitative Research
At Jolly Road, we believe research becomes most powerful when it’s not only studied, but also seen.
Featured
IN MAJOR MARKETS ACROSS THE UNITED STATES
FULL-SERVICE QUALITATIVE, DESIGNED FOR FILM & VIDEO
When Film Is the Core Deliverable, Jolly Road Leads the Qualitative Journey
Segmentation • Persona • Profile Studies
From first inquiry to final cut, we manage every element of the work: recruiting participants, shaping the methodology, and pairing each study with a moderator chosen by our internal qualitative research lead from a trusted network built over more than twenty years.
Our process ensures research and story move together. Moderators, researchers, filmmakers, and A/V specialists collaborate as one team, creating films that are rigorous in insight, elevated in narrative, and delivered with cinematic precision.
At every stage, we work with care for both the process and the people within it—ensuring respondents feel respected and safe, and client teams receive clarity, emotional resonance, and insight they can act on.
Designing the qualitative approach
Crafting methodology that aligns with both the research objectives and the story your study needs to tell — ensuring insight and narrative begin aligned from the very first conversation.
Managing recruit and project logistics
Coordinating participants, locations, schedules, permissions, and all operational details to ensure a seamless, respectful, and efficient fieldwork experience.
Matching your study with the ideal moderator
Selecting the right moderator through our internal qualitative team — drawing from a trusted roster built over two decades — based on audience, category, behavioral nuance, and the tone the project demands.
Deploying our nationwide team of filmmakers and A/V specialists
Capturing in-home ethnography, focus groups, in-facility or non-traditional settings, intercepts, pop-ups, and everything in between with quiet professionalism and cinematic clarity.
Providing secure livestreams and remote observation
Reliable, high-quality live viewing for distributed client teams — with discreet setups, backup bandwidth options, and technical oversight from A/V professionals who understand research.
Crafting editorial storytelling and insight films
Shaping footage into emotionally compelling deliverables — from ethnographic documentaries to segmentation narratives — combining qualitative rigor with narrative craftsmanship.
Videography Nationwide
MARKET RESEARCH VIDEOGRAPHY
In-homes, Focus Groups,Shopalongs, Anywhere.
Wide-angle fixed cameras and muffled sound lack impact and leave viewers questioning respondent sentiments. Our filmmakers work hard to capture every aspect of respondents behavior in high-definition, zoomed in close enough to capture all the intimate details, wide enough to capture hand motions and other gestures and sound clarity that enables you to hear the subtle nuances in respondents voices.
In-Home Ethnography
We get it. We are not the primary purpose of market research, the research is. Filmmakers arrive prepared, with research centric equipment (minimal footprint), and expertly capture all the details of respondent behavior.
Focus Groups
When you need a more intimate, detailed capture than a fixed or overhead camera can provide.
Our filmmakers follow the conversation providing a clear view of respondent behaviors; facial expressions, hand-motions, and other reactions. Our videographers are versed both in the room or behind the glass.
Pop-Up Focus Groups When your focus group is not in a traditional facility
With filmmakers in most major markets throughout the United States, we are where you are.
Closed-circuit (In-Facility Experience Anywhere) service includes
Professional Video with secure cabling to large screen monitors. quiet audio broadcast to wireless headsets – when the situation calls for it.
Additional Services
Live Streaming – Password protected live webcasts for remote viewing.
Dedicated Bandwidth for live webcasting: when the location cannot guarantee robust, secure, dedicated bandwidth, we can.
Video Files delivered on-site: Live Video Conversion – Smaller manageable video files for immediate sharing or posting.
Usability Test (Split-Screen)
Remote Control – when you need an intimate view with angle and zoom control, without the distraction of a filmmaker in the room. Remote camera in research room wired to a controlling unit in separate room.
Translation Setups: High-end translation equipment enabling smooth communication directly from your translator to listeners, through our broadcast system (to the room) or to wireless headsets (to designated individuals in the room).
Shop-alongs: Discreet Camera Kits.
Live Stream from AnywheRe
Our specialty
Using the most advanced streaming technologies and a barely noticeable footprint, we can show up streaming with nothing more than a small backpack. No additional setup time, and all the necessary bandwidth included!
Password protected customized webpages.
plays on all computer or mobile devices.
Full playback immediately after sessions are complete.
POST PRODUCTION
Qualitative Market Research Video Editing and Analysis
WE ARE MORE THAN
JUST SERVICE PROVIDERS.
We are your research partner, visual collaborator, and at our core, story tellers.
Based out of Hollywood, CA, our highly skilled research editing team injects expertise from working in the entertainment industry. This translates to an expert balance delivering powerful insights within videos that are evocative and memorable and as entertaining as they are informative.
- Research Summary Videos
- Insights Documentary Videos
- Ethnographic Research Videos
- Highlight Reels
- Day-in-the Life Documentaries
- Segmentation Narratives
- Full Video Reports
Edited professionally with stylized titles, introduction montages, graphics, carefully selected music, and other media to enhance your video.
TRANSCRIPTION
IN-HOUSE TEAM OF HIGHLY CAPABLE MARKET RESEARCH TRANSCRIPTION SPECIALISTS.
We offer excellent "human" customer service, dependability, and because we standardize our templates across projects, greater consistency and accuracy.
Full service team
David kalisher
Founder & Director of Filmmaking
David is an award-winning director, producer, screenwriter and team leader with 20 years of filmmaking success including motivational narratives, research documentaries, live events and promotional films. He is a graduate of the American Film Institute, former Director of Creative Development for Seldes Films at MGM Studios, and in 2008, founded Jolly Road Productions. David entered the world of market research as a freelance videographer and editor for Radar Communications in Boulder, CO in 2001. What started out as in-between gigs, developed into the foundation of Jolly Road Production’s business, born out of a love of capturing real world insights and helping tell the story of the emotions that drive choices. David and the Jolly Road team have produced 1500+ videos for scores of clients across a multitude of industries, from consumer goods to electronics, automotive to healthcare, finance to human resources.
CAROL KAUDER
Director of Qualitative Research
Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a masters degree in journalism from the University of Colorado and spent five years working in newspaper, magazine and public radio reporting before crossing over to market research in 2001. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to shape strategic action. She has worked on some of the world’s best-known brands, including Intel, Verizon and Major League Baseball.
David Lillich
Filmmaker & Lead Editor
David Lillich began his journey at Vidicam Productions, a premier event production company nestled in the heart of Beverly Hills, California, honing his skills on edits for luxurious weddings and other high-profile events. In 2014, David joined the Jolly Road team adding a sense of style and rhythm as a member of collaborative edits on corporate narratives, promotional films and of course, hundreds of research projects. David's decade of experience, coupled with his dedication to the craft has played a pivotal role in shaping the success and reputation of the team. His commitment to excellence and continuous growth, solidified his position as a senior leader within the team.
KRISTIN BURGESS
Director of Field Logistics
Kristin is an energetic leader with a proven track record layered with passion, inherent curiosity, and ability to manage projects of all levels of complexity. With 18+ years of practical experience as a market research field director, Kristin has successfully executed hundreds of projects involving consumer packaged goods, insurance, entertainment, financial and technology-based companies just to name a few. Her client work has spanned a wide variety of methodologies including ethnographies, IHUTs, focus groups, 2Q (in person or online quant/qual work), and demand space exploration. Kristin is a client favorite, consistently demonstrating enthusiasm to get to know her clients as human beings. Her general up-beat personality and collaborative spirit make her one of those people that clients appreciate and just like working with.
We are a national team of friendly and experienced professional filmmakers and a/v professionals
Specially recruited and trained for the intricacies of research by our leadership team in Los Angeles. We strive to be the model of reliability and smooth function on every project in every market, so that you can concentrate on the research. Leave the media to us.
