Capabilities designed for qualitative RESEARCH
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IN MAJOR MARKETS ACROSS THE UNITED STATES
FULL-SERVICE QUALITATIVE
When Film Is the Core Deliverable
SEGMENTATION • PERSONA • PROFILE STUDIES
Drawing on more than 25 years working at the intersection of research and filmmaking, Jolly Road manages the full qualitative workflow so research and story move together. From study design and recruiting through moderation, field production, analysis and edit, each phase is aligned to support research integrity and narrative clarity ensuring every stage of the study is intentional, coordinated, and responsibly managed from first conversation through final delivery.
Research Design & Structure
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Crafting methodology that aligns research objectives, story, and strategic filming…
Research Design & Structure
moreCrafting methodology that aligns research objectives, story, and strategic filming — ensuring insight and narrative begin aligned from the very first conversation.
Recruiting & Field Logistics
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Participant recruiting, scheduling, permissions, and on-the-ground coordination…
Recruiting & Field Logistics
moreParticipant recruiting, scheduling, permissions, and on-the-ground coordination are managed as part of the same workflow — keeping studies aligned, efficient, and focused from planning through fieldwork.
The Ideal Moderator
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Selecting the right moderator through our internal qualitative team…
The Ideal Moderator
moreSelecting the right moderator through our internal qualitative team. Drawing from a trusted roster built over two decades — based on audience, category, and behavioral nuance that the project demands.
Field Execution & Filmmaking
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Fieldwork is where research design, moderation, and filmmaking converge…
Field Execution & Filmmaking
moreFieldwork is where research design, moderation, and filmmaking converge. Our nationwide team of filmmakers & A/V specialists operate deftly within the flow of qualitative studies whether in-homes, facilities, or custom environments, observing and filming behavior, context, and nuance with quiet professionalism. The result is work that preserves the integrity of sessions while capturing the moments that matter.
Secure Livestreams & Remote Observation
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Reliable, high-quality live viewing for remote client teams…
Secure Livestreams & Remote Observation
moreReliable, high-quality live viewing for remote client teams with custom setups, backup bandwidth, and technical oversight from A/V professionals who understand research.
Edit, Analysis & Story Synthesis
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Footage is analyzed, shaped, and edited with qualitative rigor…
Edit, Analysis & Story Synthesis
moreFootage is analyzed, shaped, and edited with qualitative rigor and narrative clarity, synthesizing raw material into films that reflect the depth, nuance, and complexity of the research.
Videography Nationwide
Filmmakers and A/V Specialists Built for Qualitative ResearcH
Our nationwide team of filmmakers and A/V specialists is purpose-built for qual. Whether in a participant’s home, a temporary research environment, or a live, multi-room study, all of our team members are trained in the ethics, discretion, and nuance required to work inside real conversations.
trained in the ethics, nuance, and pace of real research environments
We understand the role we play in the process. Showing up prepared. Staying unobtrusive. Protecting the flow of the session. Capturing what matters without drawing attention to ourselves. This is work built on trust. With respondents, moderators, and research teams alike.
IN-HOME ETHNOGRAPHY TO HEAVY A/V BUILDS …
Our team operates comfortably in environments designed and not designed for research. Car clinics, mock juries, usability testing with split screens, pop-ups, and custom setups all require the same thing: research fluency, technical precision, and calm execution under real-world conditions.
Wherever the study takes place, we create the infrastructure that allows qualitative work to happen smoothly and then quietly get out of the way.
In-Home Ethnography
in-facility focus groups
custom research environments
car clinics
mock juries
usablity testing
Live Stream / Remote ObservatioN
Discreet. Secure. Stable.
SIMPLE and dependable REMOTE observation
In-home studies, facility-based sessions, or custom research environments
EDITING & story craft
Research shows us the truth. Film helps us feel it.
After the conversations end, the work continues.
Editing is where patterns emerge, through-lines take shape, and qualitative insight becomes something teams can actually see and share.
Our approach combines qualitative rigor with story craft - shaping footage into films that clarify what matters most without oversimplifying what’s true. The result is work that doesn’t just summarize research, but helps teams feel it, remember it, and act on it.
Common deliverables:
Research Summary Videos
Insight REELS
Ethnographic MINI-DOCS
Highlight Reels
Segmentation & Personal FILMS
Full Video Reports / Debriefs
TRANSCRIPTION SERVICES
In-house team. Research templates. Clean turnaround.
QUAL FILMMAKING
Powerful communications that help teams grasp insight quickly, emotionally, and collectively
Reliability in the field. Clarity in the story.
Built by a filmmaker shaped by both qualitative research and Hollywood, Jolly Road is a Los Angeles–led national team trained for the realities of research. From capture through full-service qualitative (when video is the deliverable), we keep studies running smoothly and help the work land with impact.
